Who cares?

When preparing your presentation, don’t forget to tune into the audience’s wavelength, WII-FM, what’s in it for me.  If the audience feels that you are tuned into what they care about, they will give you their undivided attention.

An example of tuning into the wavelength of an audience is Cicero.  Writer, John D’Agata, provides an example of this: “No one in the ancient world did this better than Cicero.  He didn’t exactly invent [it], he perfected it instead.  An anonymous biographer describes for us in a second-century fragment the afternoon in 44 B.C. during which Cicero spoke to an audience of “over ten thousand men” for “three and a half hours” as they stood in wool tunics in the August Italian sun.  There are some who even believe that the long contentious transition between the Republic and Empire wouldn’t even have occurred if Cicero hadn’t been around to stall the city’s history.  He was that good.”

When preparing your talk or presentation, remember to ask what is in it for your audience, what do they care about? It could be cost, time, “that IT guy” or exposing plots to overthrow the Roman government.

When preparing your talk, remember these questions. 

What is the problem?  

What is your solution?

William Smartt

99 Madison Ave, Suite 623, New York, NY 10016